Overview
Track how often and where your brand appears in AI model responses across 6 major platforms. Visibility tracking helps you understand your AI presence and measure the impact of your content optimization efforts.Brand Mentions
Track frequency of brand citations
Share of Voice
Your mentions vs. competitors
Ranking Position
Where you appear in AI responses
AI Platforms Monitored
- OpenAI (ChatGPT): Most widely used consumer AI
- Anthropic (Claude): Popular in enterprise
- Gemini: Integrated across Google services
- Perplexity: AI-powered search and discovery
Coming Soon
- xAI Grok: Real-time information access
- DeepSeek: Advanced reasoning capabilities
- Meta Llama: Open-source models
Key Metrics
Visibility Score (0-100)
Measures how prominently your brand appears when AI models mention you. Calculation factors:- Mention frequency
- Position in responses
- Context quality
- Sentiment
Presence Rate (0-100%)
Percentage of tracked prompts that mention your brand at all. Example:- 50 prompts tracked
- Brand mentioned in 15 responses
- Presence Rate: 30%
Share of Voice
Your brand mentions as a percentage of total category mentions. Competitive benchmarking:- Compare against industry leaders
- Track trends over time
- Identify gaps and opportunities
Visibility Reports
Daily Reports
- Real-time mention tracking
- Platform-by-platform breakdown
- Prompt performance analysis
- Trend indicators
Weekly Summaries
- Week-over-week changes
- Top performing prompts
- New citations discovered
- Competitive insights
Monthly Analysis
- Long-term trends
- Campaign impact measurement
- Content correlation
- Strategic recommendations
Interpreting Your Results
Strong Visibility (70-100)
Your brand is frequently cited with good positioning. Next steps:- Maintain current content quality
- Expand to adjacent topics
- Track competitor movements
Moderate Visibility (40-69)
You’re getting some mentions but inconsistently. Next steps:- Create more comprehensive content
- Optimize for specific prompts
- Improve citation authority
Low Visibility (0-39)
Your brand is rarely or never mentioned. Next steps:- Build foundational content
- Focus on brand awareness
- Create citation-worthy resources
Competitor Tracking
Compare your visibility against competitors:- Add competitors in Knowledge Base → Competitors
- See side-by-side mention rates
- Identify where competitors outperform
- Discover gaps in your strategy
- Find unoccupied niches you can own
Source Domains Analysis
- Continuous tracking on all plans
- Historical data retention: Starter (3 months), Professional (12 months), Agency & Custom (unlimited)
- Annotation for content updates
- Export data for external analysis
Platform-Specific Insights
Different AI platforms have different behaviors: ChatGPT:- Most conservative with citations
- Values authoritative sources
- Updated frequently with new training
- Detailed, thoughtful responses
- Good at explaining reasoning
- Values comprehensive content
- Strong Google integration
- Favors recent content
- Good for real-time queries
- Always provides cited sources
- Real-time web search integration
- Conversational follow-up questions
- Access to real-time data
- More conversational tone
- Good for current events
Taking Action on Insights
For Zero-Mention Prompts
- Create comprehensive content targeting that prompt
- Ensure proper structured data
- Build citation authority
- Wait 2-4 weeks for AI model updates
For Low-Ranking Mentions
- Improve content depth and quality
- Add more specific examples
- Include expert insights
- Build authoritative backlinks
For High Performers
- Create similar content for related prompts
- Expand on successful topics
- Update regularly to maintain position
Advanced Features
Citation Analysis
Understand not just mentions but context:- Sentiment of mentions (positive/neutral/negative)
- Context in which you’re cited
- Specific features or benefits highlighted
- Customer pain points addressed
Prompt Performance Matrix
Visualize all prompts at once:- X-axis: Mention rate
- Y-axis: Average position
- Size: Search volume estimate
- Color: Category or priority
Integration Benefits
With Google Analytics
- Correlate AI visibility with traffic
- Measure AI-referred conversions
- Identify high-value prompts
With Google Search Console
- Compare traditional SEO with AEO
- Find synergies between channels
- Unified keyword strategy
Reporting & Exports
Available Reports:- Visibility summary (PDF)
- Prompt performance (CSV)
- Competitive analysis (PDF)
- Custom reports (Custom plan)
- Daily email summaries
- Weekly team reports
- Monthly executive briefings
Best Practices
Check visibility weekly, not daily
Focus on trends, not individual data points
Compare periods with similar content updates
Track competitors consistently
Correlate changes with content updates
Set realistic improvement targets (5-10% monthly)
Common Questions
How long before I see visibility changes?
How long before I see visibility changes?
- New content: 2-4 weeks for AI model updates
- Content improvements: 1-2 weeks
- Brand authority: 3-6 months
Why do results vary between platforms?
Why do results vary between platforms?
Each AI platform has:
- Different training data cutoff dates
- Unique algorithms and preferences
- Varying update frequencies
- Different use cases and users
Can I improve visibility without content?
Can I improve visibility without content?
Not significantly. AI visibility requires:
- Quality content for models to reference
- Authoritative sources citing you
- Structured, accessible information