Working with Prompts - Searchable Docs

What Are Prompts?

Prompts are questions or queries that you want to track across AI platforms. Think of them as the “keywords” of AI search - they help you understand when and how AI models mention your brand. While Search Engines like Google operate primarily on short phrases, or “keywords”, AI search is much more conversational in nature. While you may search for ‘best running sneakers’ on Google, AI search will provide better answers for queries such as ‘best road running sneakers on a budget, ideally waterproof’.

Why Prompts Matter

The AI Search Shift

Users are increasingly asking AI assistants for recommendations:

“What’s the best CRM for small businesses?”
“How do I optimize my website for SEO?”
“How can I introduce more colours to my decor?”

If your brand isn’t mentioned in these AI responses, you’re invisible to potential customers.

What We Track

Searchable monitors your prompts across major AI platforms:

OpenAI

ChatGPT

Anthropic

Claude (Opus, Sonnet, Haiku)

Google

Gemini (Pro, Ultra)

Perplexity

Perplexity AI

Coming Soon

xAI Grok, DeepSeek, Meta Llama

Creating Effective Prompts

Prompt Anatomy

A great prompt has three components:

Context: Who is asking and what’s their situation?
Intent: What information are they seeking?
Specificity: Enough detail to generate useful responses

Good vs. Bad Prompts

CRM software

What are the best CRM software options for a small business with 10-20 employees that integrates with email marketing?

Why the difference?

Bad: Too vague, will generate generic lists
Good: Specific context, clear intent, qualified criteria

Reusing your SEO keywords as prompts is not a good AEO strategy.

Prompt Templates by Industry

SaaS
E-commerce
Services
Content/Media

Product Comparison

What are the best [your category] tools for [target audience] 
who need [key feature]?

Problem-Solution

How can [target audience] solve [specific problem] 
without [common pain point]?

Feature Inquiry

Which [product category] offers [specific feature] 
and integrates with [popular tool]?

Product Recommendations

What's the best [product type] for [use case] 
under [price range]?

Buying Guides

What should I look for when buying [product category] 
for [specific need]?

Alternative Seeking

What are good alternatives to [competitor] 
that are [better/cheaper/more feature-rich]?

Service Provider Selection

How do I choose the right [service type] for [specific situation]?

Local Queries

Who are the top [service providers] in [location] 
for [specific service]?

Qualification Questions

What questions should I ask when hiring a [service professional]?

Resource Discovery

What are the best resources for learning [topic] 
at [skill level]?

Content Recommendations

Can you recommend [content type] about [topic] 
that covers [specific aspect]?

Comparison Content

What's the difference between [concept A] and [concept B] 
in [context]?

Prompt Strategy

The Prompt Pyramid

Build your prompt library strategically:

Foundation: Brand Queries (5-10 prompts)

Direct mentions of your brand nameExamples:

“What is [Your Brand]?”
“Tell me about [Your Company]”
“How does [Your Product] work?”

Purpose: Establish baseline brand awareness

Middle: Category Queries (10-20 prompts)

Your product/service category without brand nameExamples:

“What are the best [category] for [audience]?”
“How do I choose a [category]?”
“What features should I look for in [category]?”

Purpose: Compete for category dominance

Top: Problem/Solution Queries (20-50 prompts)

Problems your product solves, without mentioning solutionsExamples:

“How can I [achieve goal]?”
“What’s the best way to [solve problem]?”
“I’m struggling with [pain point], what should I do?”

Purpose: Capture users before they know solutions exist

Peak: Adjacent Topics (10-30 prompts)

Related topics where your brand adds valueExamples:

“What is [related concept]?”
“How do [adjacent process] work?”
“Best practices for [related activity]?”

Purpose: Build topic authority beyond your core offering

Prompt Diversity

Balance your prompts across dimensions:

Dimension	Why It Matters	Example Balance
Specificity	Broad prompts show awareness, specific ones show purchase intent	40% broad, 60% specific
Buying Stage	Track the full customer journey	30% awareness, 40% consideration, 30% decision
Competitor Mentions	Understand your competitive position	20% include competitor names
Question Types	Different formats appeal to different users	Mix “what”, “how”, “why”, “which”

Managing Your Prompt Library

In the Searchable Dashboard

Actions Available:

Create new prompts
Edit existing prompts
Archive low-performing prompts
Bulk import/export
Analyze performance
View mention history

Creating a Prompt

Navigate to Prompts

Go to Prompts tab in your project

Click Create Prompt

Click the ”+ New Prompt” button

Enter Your Question

Type your prompt exactly as a user would ask it

Test your prompt in ChatGPT or another AI platform first to see what kinds of responses it generates.

Add Metadata (Optional)

Category: Organize prompts by type
Priority: Mark important prompts
Tags: Add labels for filtering

Save and Run

Click “Save & Run” to immediately test across all AI platforms

Initial results appear within 30-60 seconds. Historical tracking begins immediately.

Bulk Import

For adding many prompts at once:

Download Template
- Go to Prompts → Import
- Download the CSV template
Fill Template
- One prompt per row
- Include category and tags columns
- Maximum 1000 prompts per import

prompt,category,tags,priority
"What are the best CRM tools for startups?",Product Comparison,"crm,startup,comparison",High
"How do I automate my email marketing?",Problem Solution,"email,automation,how-to",Medium
"What is [Your Brand]?",Brand Query,"brand,awareness",High

Upload & Review
- Upload your CSV file
- Review detected prompts
- Fix any errors
- Click “Import All”

Prompt Templates

Save time with pre-built templates: Access Templates:

Go to Prompts → Templates
Browse by industry or use case
Click “Use Template”
Customize for your brand

Available Template Categories:

SaaS Product Queries
E-commerce Product Recommendations
Service Provider Selection
Content Discovery
Local Business Queries
B2B Software Evaluation

Analyzing Prompt Performance

Key Metrics

Mention Rate

How often your brand appears in responses

Average Position

Where you rank when mentioned (1-10)

Share of Voice

Your mentions vs. total category mentions

Sentiment

Positive, neutral, or negative mentions

Interpreting Results

High Performers (80%+ mention rate)

Great! These prompts consistently mention your brand
Action: Create similar prompts to expand this success

Medium Performers (30-79% mention rate)

Promising opportunities for improvement
Action: Optimize content to better match these prompts

Low Performers (below 30% mention rate)

Either too competitive or need better content alignment
Action: Create targeted content or refine prompt wording

Zero Mentions

Not necessarily bad - could be opportunity queries
Action: Create comprehensive content specifically for these prompts

Prompt Optimization Cycle

Run for 2 Weeks

Let prompts collect data across multiple AI platforms

Analyze Patterns

Identify which prompts generate mentions and which don’t

Create Content

Write articles targeting zero-mention prompts

Optimize Existing

Improve pages that get partial mentions to increase frequency

Add Variations

Create new prompts based on what’s working

Repeat Monthly

Continuous optimization is key to AI visibility

Advanced Prompt Techniques

Competitor Tracking

Include competitors in your prompts to understand your position: Comparison Prompts:

What's better: [Your Brand] or [Competitor]?
Compare [Your Brand] vs [Competitor] for [use case]
[Your Brand] alternatives that are [better criterion]

Market Landscape:

What are the top 5 [category] tools?
Who are the leaders in [industry]?
What are the best [category] companies?

Sentiment Analysis

Track not just mentions, but how you’re mentioned:

Monitor positive vs. negative sentiment
Identify common criticisms
Track feature-specific sentiment
Compare sentiment to competitors

Time-Based Prompts

Some prompts are seasonal or time-sensitive: Examples:

Best [product] for 2025
Top [category] tools this year
Latest trends in [industry]

Strategy:

Create year-specific prompts
Update annually
Archive outdated versions

Local Prompts

For location-based businesses: Examples:

Best [service] in [city]
Top [business type] near [location]
Where to find [product] in [area]

Prompt Best Practices

Start with 10-20 prompts and expand gradually

Test prompts in ChatGPT before adding to Searchable

Focus on questions your customers actually ask

Include competitor names strategically

Update prompts quarterly to stay current

Archive low-performing prompts after 3 months

Create content specifically targeting zero-mention prompts

Avoid “gaming” the system by creating prompts that are too specific to your brand. Focus on genuine user queries for meaningful insights.

Industry-Specific Strategies

SaaS

Focus heavily on feature comparison prompts
Track integration-related queries
Monitor pricing and plan comparisons
Include use-case specific prompts

E-commerce

Product recommendation prompts
Price-point specific queries
Alternative and comparison prompts
Seasonal buying queries

Services

Problem-solution prompts
Qualification and vetting questions
Local service queries
Industry-specific how-to prompts

Content/Publishing

Resource discovery prompts
Learning and education queries
“Best of” list prompts
Tutorial and guide requests

Frequently Asked Questions

How many prompts should I have?

Start with 10-20 prompts and expand based on performance
Most businesses find 50-200 prompts sufficient for comprehensive coverage
Quality matters more than quantity - focus on prompts your customers actually ask

How often should I update my prompts?

Add new prompts: Monthly
Review performance: Weekly
Update existing prompts: Quarterly
Archive low performers: Every 3 months

Prompt strategy should evolve with your business and market.

Can prompts be too specific?

Yes! Overly specific prompts (e.g., “Tell me everything about [Your Brand]‘s exact feature set”) won’t reflect real user queries. Balance specificity with natural language.

Why are my prompts showing zero mentions?

Common reasons:

Your brand isn’t well-known enough yet
No content specifically answers that prompt
The prompt is too competitive
AI models lack training data about your brand

Solution: Create comprehensive content targeting those prompts and build brand authority.

Should I include competitor names in prompts?

Yes, strategically! Including competitors helps you:

Understand your competitive position
Identify where you’re being compared
Find alternative-seeking queries

Aim for 20-30% of prompts to include competitor names.

How do I track prompts in different languages?

Custom plans support multi-language prompts. Contact sales for:

Language-specific prompt libraries
Region-specific AI model tracking
International brand visibility monitoring

Prompt Library Resources

Browse Templates

Industry-specific prompt templates

Explore Prompts

AI-powered prompt suggestions

Join Our Slack

Connect with other users and share prompts

Next Steps

Run Your First Prompt

Create your first prompt now

AI Visibility Tracking

Learn to interpret visibility reports

Content Generation

Create content that gets AI citations

Advanced Prompt Techniques

Master advanced prompt strategies

​What Are Prompts?

​Why Prompts Matter

​The AI Search Shift

​What We Track

OpenAI

Anthropic

Google

Perplexity

Coming Soon

​Creating Effective Prompts

​Prompt Anatomy

​Good vs. Bad Prompts

​Prompt Templates by Industry

​Prompt Strategy

​The Prompt Pyramid

​Prompt Diversity

​Managing Your Prompt Library

​In the Searchable Dashboard

​Creating a Prompt

​Bulk Import

​Prompt Templates

​Analyzing Prompt Performance

​Key Metrics

Mention Rate

Average Position

Share of Voice

Sentiment

​Interpreting Results

​Prompt Optimization Cycle

​Advanced Prompt Techniques

​Competitor Tracking

​Sentiment Analysis

​Time-Based Prompts

​Local Prompts

​Prompt Best Practices

​Industry-Specific Strategies

​SaaS

​E-commerce

​Services

​Content/Publishing

​Frequently Asked Questions

​Prompt Library Resources

Browse Templates

Explore Prompts

Join Our Slack

​Next Steps

Run Your First Prompt

AI Visibility Tracking

Content Generation

Advanced Prompt Techniques

What Are Prompts?

Why Prompts Matter

The AI Search Shift

What We Track

Creating Effective Prompts

Prompt Anatomy

Good vs. Bad Prompts

Prompt Templates by Industry

Prompt Strategy

The Prompt Pyramid

Prompt Diversity

Managing Your Prompt Library

In the Searchable Dashboard

Creating a Prompt

Bulk Import

Prompt Templates

Analyzing Prompt Performance

Key Metrics

Interpreting Results

Prompt Optimization Cycle

Advanced Prompt Techniques

Competitor Tracking

Sentiment Analysis

Time-Based Prompts

Local Prompts

Prompt Best Practices

Industry-Specific Strategies

SaaS

E-commerce

Services

Content/Publishing

Frequently Asked Questions

Prompt Library Resources

Next Steps