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What Are Prompts?

Prompts are questions or queries that you want to track across AI platforms. Think of them as the “keywords” of AI search - they help you understand when and how AI models mention your brand. While Search Engines like Google operate primarily on short phrases, or “keywords”, AI search is much more conversational in nature. While you may search for ‘best running sneakers’ on Google, AI search will provide better answers for queries such as ‘best road running sneakers on a budget, ideally waterproof’.

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Why Prompts Matter

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The AI Search Shift

Users are increasingly asking AI assistants for recommendations:
  • “What’s the best CRM for small businesses?”
  • “How do I optimize my website for SEO?”
  • “How can I introduce more colours to my decor?”
If your brand isn’t mentioned in these AI responses, you’re invisible to potential customers.

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What We Track

Searchable monitors your prompts across major AI platforms:

OpenAI

ChatGPT

Anthropic

Claude (Opus, Sonnet, Haiku)

Google

Gemini (Pro, Ultra)

Perplexity

Perplexity AI

Coming Soon

xAI Grok, DeepSeek, Meta Llama

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Creating Effective Prompts

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Prompt Anatomy

A great prompt has three components:
  1. Context: Who is asking and what’s their situation?
  2. Intent: What information are they seeking?
  3. Specificity: Enough detail to generate useful responses

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Good vs. Bad Prompts

CRM software
Why the difference?
  • Bad: Too vague, will generate generic lists
  • Good: Specific context, clear intent, qualified criteria
Reusing your SEO keywords as prompts is not a good AEO strategy.

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Prompt Templates by Industry

  • SaaS
  • E-commerce
  • Services
  • Content/Media
Product Comparison
What are the best [your category] tools for [target audience] 
who need [key feature]?
Problem-Solution
How can [target audience] solve [specific problem] 
without [common pain point]?
Feature Inquiry
Which [product category] offers [specific feature] 
and integrates with [popular tool]?

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Prompt Strategy

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The Prompt Pyramid

Build your prompt library strategically:
1

Foundation: Brand Queries (5-10 prompts)

Direct mentions of your brand nameExamples:
  • “What is [Your Brand]?”
  • “Tell me about [Your Company]”
  • “How does [Your Product] work?”
Purpose: Establish baseline brand awareness
2

Middle: Category Queries (10-20 prompts)

Your product/service category without brand nameExamples:
  • “What are the best [category] for [audience]?”
  • “How do I choose a [category]?”
  • “What features should I look for in [category]?”
Purpose: Compete for category dominance
3

Top: Problem/Solution Queries (20-50 prompts)

Problems your product solves, without mentioning solutionsExamples:
  • “How can I [achieve goal]?”
  • “What’s the best way to [solve problem]?”
  • “I’m struggling with [pain point], what should I do?”
Purpose: Capture users before they know solutions exist
4

Peak: Adjacent Topics (10-30 prompts)

Related topics where your brand adds valueExamples:
  • “What is [related concept]?”
  • “How do [adjacent process] work?”
  • “Best practices for [related activity]?”
Purpose: Build topic authority beyond your core offering

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Prompt Diversity

Balance your prompts across dimensions:
DimensionWhy It MattersExample Balance
SpecificityBroad prompts show awareness, specific ones show purchase intent40% broad, 60% specific
Buying StageTrack the full customer journey30% awareness, 40% consideration, 30% decision
Competitor MentionsUnderstand your competitive position20% include competitor names
Question TypesDifferent formats appeal to different usersMix “what”, “how”, “why”, “which”

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Managing Your Prompt Library

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In the Searchable Dashboard

Prompts Dashboard
Actions Available:
  • Create new prompts
  • Edit existing prompts
  • Archive low-performing prompts
  • Bulk import/export
  • Analyze performance
  • View mention history

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Creating a Prompt

1

Navigate to Prompts

Go to Prompts tab in your project
2

Click Create Prompt

Click the ”+ New Prompt” button
3

Enter Your Question

Type your prompt exactly as a user would ask it
Test your prompt in ChatGPT or another AI platform first to see what kinds of responses it generates.
4

Add Metadata (Optional)

  • Category: Organize prompts by type
  • Priority: Mark important prompts
  • Tags: Add labels for filtering
5

Save and Run

Click “Save & Run” to immediately test across all AI platforms
Initial results appear within 30-60 seconds. Historical tracking begins immediately.

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Bulk Import

For adding many prompts at once:
  1. Download Template
    • Go to Prompts → Import
    • Download the CSV template
  2. Fill Template
    • One prompt per row
    • Include category and tags columns
    • Maximum 1000 prompts per import
prompt,category,tags,priority
"What are the best CRM tools for startups?",Product Comparison,"crm,startup,comparison",High
"How do I automate my email marketing?",Problem Solution,"email,automation,how-to",Medium
"What is [Your Brand]?",Brand Query,"brand,awareness",High
  1. Upload & Review
    • Upload your CSV file
    • Review detected prompts
    • Fix any errors
    • Click “Import All”

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Prompt Templates

Save time with pre-built templates: Access Templates:
  • Go to Prompts → Templates
  • Browse by industry or use case
  • Click “Use Template”
  • Customize for your brand
Available Template Categories:
  • SaaS Product Queries
  • E-commerce Product Recommendations
  • Service Provider Selection
  • Content Discovery
  • Local Business Queries
  • B2B Software Evaluation

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Analyzing Prompt Performance

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Key Metrics

Mention Rate

How often your brand appears in responses

Average Position

Where you rank when mentioned (1-10)

Share of Voice

Your mentions vs. total category mentions

Sentiment

Positive, neutral, or negative mentions

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Interpreting Results

High Performers (80%+ mention rate)
  • Great! These prompts consistently mention your brand
  • Action: Create similar prompts to expand this success
Medium Performers (30-79% mention rate)
  • Promising opportunities for improvement
  • Action: Optimize content to better match these prompts
Low Performers (below 30% mention rate)
  • Either too competitive or need better content alignment
  • Action: Create targeted content or refine prompt wording
Zero Mentions
  • Not necessarily bad - could be opportunity queries
  • Action: Create comprehensive content specifically for these prompts

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Prompt Optimization Cycle

1

Run for 2 Weeks

Let prompts collect data across multiple AI platforms
2

Analyze Patterns

Identify which prompts generate mentions and which don’t
3

Create Content

Write articles targeting zero-mention prompts
4

Optimize Existing

Improve pages that get partial mentions to increase frequency
5

Add Variations

Create new prompts based on what’s working
6

Repeat Monthly

Continuous optimization is key to AI visibility

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Advanced Prompt Techniques

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Competitor Tracking

Include competitors in your prompts to understand your position: Comparison Prompts: 
What's better: [Your Brand] or [Competitor]?
Compare [Your Brand] vs [Competitor] for [use case]
[Your Brand] alternatives that are [better criterion]
Market Landscape: 
What are the top 5 [category] tools?
Who are the leaders in [industry]?
What are the best [category] companies?

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Sentiment Analysis

Track not just mentions, but how you’re mentioned:
  • Monitor positive vs. negative sentiment
  • Identify common criticisms
  • Track feature-specific sentiment
  • Compare sentiment to competitors

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Time-Based Prompts

Some prompts are seasonal or time-sensitive: Examples: 
Best [product] for 2025
Top [category] tools this year
Latest trends in [industry]
Strategy:
  • Create year-specific prompts
  • Update annually
  • Archive outdated versions

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Local Prompts

For location-based businesses: Examples: 
Best [service] in [city]
Top [business type] near [location]
Where to find [product] in [area]

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Prompt Best Practices

Start with 10-20 prompts and expand gradually
Test prompts in ChatGPT before adding to Searchable
Focus on questions your customers actually ask
Include competitor names strategically
Update prompts quarterly to stay current
Archive low-performing prompts after 3 months
Create content specifically targeting zero-mention prompts
Avoid “gaming” the system by creating prompts that are too specific to your brand. Focus on genuine user queries for meaningful insights.

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Industry-Specific Strategies

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SaaS

  • Focus heavily on feature comparison prompts
  • Track integration-related queries
  • Monitor pricing and plan comparisons
  • Include use-case specific prompts

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E-commerce

  • Product recommendation prompts
  • Price-point specific queries
  • Alternative and comparison prompts
  • Seasonal buying queries

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Services

  • Problem-solution prompts
  • Qualification and vetting questions
  • Local service queries
  • Industry-specific how-to prompts

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Content/Publishing

  • Resource discovery prompts
  • Learning and education queries
  • “Best of” list prompts
  • Tutorial and guide requests

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Frequently Asked Questions

  • Start with 10-20 prompts and expand based on performance
  • Most businesses find 50-200 prompts sufficient for comprehensive coverage
  • Quality matters more than quantity - focus on prompts your customers actually ask
  • Add new prompts: Monthly
  • Review performance: Weekly
  • Update existing prompts: Quarterly
  • Archive low performers: Every 3 months
Prompt strategy should evolve with your business and market.
Yes! Overly specific prompts (e.g., “Tell me everything about [Your Brand]‘s exact feature set”) won’t reflect real user queries. Balance specificity with natural language.
Common reasons:
  • Your brand isn’t well-known enough yet
  • No content specifically answers that prompt
  • The prompt is too competitive
  • AI models lack training data about your brand
Solution: Create comprehensive content targeting those prompts and build brand authority.
Yes, strategically! Including competitors helps you:
  • Understand your competitive position
  • Identify where you’re being compared
  • Find alternative-seeking queries
Aim for 20-30% of prompts to include competitor names.
Custom plans support multi-language prompts. Contact sales for:
  • Language-specific prompt libraries
  • Region-specific AI model tracking
  • International brand visibility monitoring

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Prompt Library Resources

Browse Templates

Industry-specific prompt templates

Prompt Research

AI-powered prompt suggestions

Join Our Slack

Connect with other users and share prompts

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Next Steps

Run Your First Prompt

Create your first prompt now

AI Visibility Tracking

Learn to interpret visibility reports

Content Generation

Create content that gets AI citations

Advanced Prompt Techniques

Master advanced prompt strategies